I-Corps South Customer Discovery Workshops Begin March 28
Mar 15, 2022
I-Corps is a program of the National Science Foundation (NSF) that equips researchers and entrepreneurs with the tools to validate the value proposition of their ideas from the perspective of potential customers. The workshop is a hands-on introduction to the process of Customer Discovery designed to give the entrepreneur insight into how future customers will respond to products that are developed by the new venture. The workshop series runs over four weeks during which are 3 workshops along with 20 customer interviews.
VentureLab coordinates I-Corps programs on behalf of Georgia Institute of Technology, including I-Corps South.
I-Corps South Regional Cohort Schedule
March 28 Kick-off, Customer Discovery, Business Thesis, Interview Techniques
March 29 – April 12 Customer Interviews, 30 min office hour call
April 13 Workshop #2 – Business Models – ONLINE ONLY
April 14 – April 19 Customer Interviews, 30 min office hour call
April 20 Workshop #3 – Lessons Learned, What’s Next
Benefits and Outcomes
- A new perspective into how buying decisions are made by prospective customers
- Hands-on learning in how to conduct a fruitful customer interview
- Access to expertise from University of Tennessee, University of Tennessee Chattanooga, I-Corps South and Ga Tech Venture Lab
- Recommendation for application to I-Corps National Cohort: $50,000 grant for 100 customer interviews
- Substantially increased potential for SBIR Grant awards
More Information: https://haslam.utk.edu/icorps
To Apply: Email: leah.attruia@venturelab.gatech.edu
Contact: Leah Attruia
Education Outreach Coordinator
VentureLab
Georgia Institute of Technology